One group of fans couldn’t be clearer about what they wanted Coca-Cola to do: Bring back their discontinued 90’s hit, Surge. In fact, these Surge fans didn’t just have a Facebook group for the movement, they also bought a billboard outside of Coke’s headquarters to relay the request. For Natalie Johnson, Coca-Cola’s Social Media Manager,…
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Video: How your employees can help your company become a powerful influencer
You know that your employees are a big factor in why people trust your company. But did you know that people are twice as likely to buy your stuff if they’re recommended from an employee’s social media presence than from traditional marketing? That’s why, according to Susan Emerick, author of The Most Powerful Brand on…
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WOM Tip #476: Some of the best sharing tools are the low-budget ones
To promote their movie, Unfinished Business, Twentieth Century Fox photoshopped the movie’s celebrities, Vince Vaughn and Dave Franco, into cheesy office stock photos. Big blockbuster movies have some of the most outlandish marketing budgets of all time. So why does this relatively low-budget marketing stick out? It’s funny, the photos are free to download and…
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Video: How Autodesk earned back the community they lost to Facebook
In the past, Autodesk relied heavily on Facebook to make connections with their customers. So when the platform changed its policies, their ability to reach customers plummeted. To build back relationships with their customers and create a sense of belonging to the brand, Autodesk had to reboot their community strategy. In his presentation at SocialMedia.org’s…
