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3 ways to let your customers be the heroes

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Showing customer love is about more than customer service or a sale disguised as an appreciation day. The companies that earn their customers’ respect…

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WOM Tip #397: Tell the stories people want to hear — but make them meaningful

You have to create content people want to share. But that doesn’t mean you have to cave into the pressures of cheap tricks or click bait to make popular content for your company. For example, during National Volunteer Week, NewYork-Presbyterian Hospital used dogs, a GoPro, and GIFs — not to create a random listicle, but…

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Video: Why EMC cut back on their social media accounts

Creating a repeatable word of mouth message takes keeping it simple — for any company, big or small. The more confusing your brand message looks, the harder it is for your customers to tell people about you. That’s why, at EMC Corporation, they had a problem. With over 100 company Twitter accounts — all with…

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3 ways to let your talkers own a piece of your business

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People take a lot of ownership in recommending businesses to friends, and they feel personally responsible for whether or not that recommendation works out….

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WOM Tip #333: Give talkers with big networks something to brag about

Jack White’s record shop, Third Man Records in Nashville, offers a vinyl recording experience to local school choirs and bands. The field trips include a tour of the of the shop, a Q&A session with their Head of Production, and a professional recording of the school’s music on vinyl. Now that’s how you get kids…

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Video: Why you have to make yourself useful to your customer

Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might prevent people from buying an actual watering can from Lowe’s? Because their Vine strategy is about giving their customers something…

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3 word of mouth lessons from sports teams

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Like you, sports teams have to earn fans and try to beat the competition. Except their competitors aren’t just the teams in different colored…

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WOM Tip #422: Assist your customers in the “humble brag”

We all know a “humble brag” when we see one. People love to share their accomplishments and look good in front of their friends, but it’s better if they can do it without looking like they’re explicitly bragging. So GrubHub helps their customers out with a discount for being a great tipper. GrubHub sends their…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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