Who could be a better advocate for your stuff than the people who know the most about it? For Life Time Fitness, those people were their expert trainers and employees who connect with their customers every day. To tap into that word of mouth potential, Director of Social Media Tony Saucier helped employees get involved…
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WOM Tip #208: Even small swag can make a difference
FILA’s golf shorts come with a small package of golf tees. They’re there to show off the fact that the shorts have a “tee pocket,” but more importantly, they put something shareable into their customers’ hands. That makes it much easier for someone out golfing with friends to talk about his shorts. Even the smallest…
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WOM Tip #544: Partnerships re-energize word of mouth
IKEA stores do a great job of helping customers visualize what IKEA furniture could look like in their house. Dog shelters, however, have a harder time helping people imagine what it would be like to have a dog in their home. Let’s be honest. Most dog shelters aren’t very homey. So to get people thinking…
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