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Word of Mouth Marketing Research: Online Video is a Key Vehicle for WOM
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Organic vs. Amplified Word of Mouth
Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work. This week’s guest genius:Chris KieffDirector, Marketing at Ripple6AdAge Power 150 blogger Excerpt from the WOMMA WOM101 document: Organic word of mouth – "Organic WOM occurs naturally…
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The best word of mouth marketing education — for free
Do you know a non-profit or small business that needs to learn word of mouth marketing? Tell them about GasPedal’s Word of Mouth Marketing Crash Course. We are giving away free scholarships to worthy non-profits and entrepreneurs for the next three courses. Apply here. Please pass this on! You’ll learn everything you need to know…
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8 case studies on corporate social media
BlogWell: How Big Companies Use Social Media October 28, San Jose http://gaspedal.com/blogwell Unprecedented insight on social media from Cisco, Intel, Wells Fargo, Walmart, UPS, Kaiser Permanente, Graco, and Home Depot. Learn more about measuring ROI, managing teams, dealing with legal issues, working with agencies, BtoB blogging, internal communications, blogging in regulated industries and…
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