On Thursday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work. This week’s guest genius:Lindsay LebrescoPublic Relations Manager, Graco Graco has done amazing things with word of mouth, especially through corporate social media. The Graco Blog is…
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Guest Genius of the Week: Lindsay Lebresco
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Word of Mouth Marketing Research: The Reviews Are In: We Trust People Like Us
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!
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Seth Godin’s “Tribes”
Back in October of 2008, our contest winners were the first on their block to read Seth Godin’s book — Tribes: We Need You To Lead Us. If you haven’t read the already-classic book yet, you really should. About the book: You know about waiting in line at an Apple store, or the look on…
Word of Mouth Geniuses of the Week
David Armano, Logic + Emotion"Unconventional Marketing"One of the hard parts of instituting a word of mouth campaign is getting the boss to go along with it. Here, David explains why it’s hard – but why it’s worth doing. (link) Gary Vaynerchuk, gary Vay-ner-chuk"You Down with ROI? Yeah You Know Me"Gary’s fired up about word of…
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Congratulations to the winners of the Guy Kawasaki book contest
The winners are: Adam Golomb, Ashley, Steve Harper, Holly Strassner, Tad Dunville, Gavin Baker, Lydia Sugarman, JP Holecka, Jeremy Pepper, and Raphi Salem Check out the next contest: Win Seth Godin’s New Book: Tribes Enter the Seth Godin contest here
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Word of mouth marketing: Results in 60 days
Take the Word of Word of Mouth Marketing Crash Course. Everything you learn will be easy to execute, affordable, with measurable results in 60 days. Dive into the world of blogs, buzz, viral, and social media Create specific strategies to engage consumers so much that they do your marketing for you Learn the five steps…
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Word of Mouth Marketing Research: BtoB WOM Occurs Offline, But Spending Occurs Online
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!
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