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Uncategorized October 25, 2008

Winners of the Seth Godin Book Contest

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Congratulations to Eric Beato, Matt Horne, Jeff Kitchen, Brandon, Mark Waldman, Dusty Rhoades, Lynn O’Connell, Pat Lee, John Chase, and Alex. You won Seth’s new book Tribes. Stay tuned for our next book contest: Back of the Napkin by Dan Roam.

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Guest Genius October 24, 2008

Corporate Blogger: Angel or Demon? Guest Blogger – Valeria Maltoni, SunGard

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(Members of the Blog Council lead corporate blogging and social media at large corporations. We are delighted to share their thoughts on blogging from the corporate perspective. This post is the guest author’s personal opinion.) I recently presented to the 2008 MIMA Summit on the topic of corporate blogging. Of the many thoughts I presented,…

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Guest Genius October 24, 2008

Q&A with a Corporate Blogger: Lindsay Lebresco, Graco

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A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Lindsay Lebresco,…

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Other News October 24, 2008

Why haven’t you started a word of mouth marketing program?

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Word of mouth marketing is easy, fun, and effective.  You can do it with your existing staff, without spending money. We’ll teach you how at the Word of Mouth Marketing Crash Course.  It is the best way to get started. 5 guarantees from the Word of Mouth Marketing Crash Course 1. Practical, how-to course This…

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Guest Genius October 23, 2008

Q&A with a Corporate Blogger: Ken Kaplan, Intel

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A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Ken Kaplan,…

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Guest Genius October 23, 2008

Q&A with a Corporate Blogger: Tim Collins, Wells Fargo

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A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Tim Collins,…

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Other News October 23, 2008

TopRank Interviews Big Name Social Media Executives

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TopRank has posted a fantastic interview with several big brand social media executives — Wells Fargo, The Home Depot, UPS, and Graco.  All of them are members of the Blog Council and speaking at BlogWell next week. Here’s an excerpt: TopRank: How do you decide whether to blog vs setup social networking profiles vs Twitter…

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Guest Genius October 22, 2008

Q&A with a Corporate Blogger: Hilary Weber, Kaiser Permanente

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A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations.  This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Hilary Weber,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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