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Case Studies December 31, 2008

Being goofy can spark word of mouth: Burger King’s fragrance

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Why would a fast food restaurant release a fragrance? Burger King's new meat-scented "Flame" answers: Because it's fun and people love talking about stuff like this. While it's unlikely that many folks want to smell like a burger, the idea is so outrageous that bottles of the stuff are going to be bought as jokes…

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WOM Research December 30, 2008

Word of mouth research: Social media participation sees significant jump

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According to Forrester’s Social Technographics Profile 2008 study, social media experienced a significant jump in participation from Q2 2007 to Q2 2008. The current numbers show that nearly 70% of online users are considered “spectators” of social media, 37% are considered “critics” and 21% are now considered creators. In fact, the only category to see…

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Case Studies December 29, 2008

Do your fans know how important word of mouth is to you?

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On their startup page, Firefox gives a simple alert to how important word of mouth is to them (click image to enlarge). Fans who want to learn more are taken to a secondary page offering multiple ways fans can help Firefox whether they’re C++ experts or not. The Lesson: Let your fans know how important…

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WOM Research December 24, 2008

Word of mouth research: Word of mouth is the #1 driver of purchase decisions

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More than 55% of web users said word of mouth “influences me very strongly” in an October 2008 poll by Rubicon Consulting. Personal advice from friends and online comments by users were the top two drivers when making purchase decisions, beating out other influencers such as news articles, editor reviews, information from the company and…

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Case Studies December 23, 2008

How Bacon Salt achieved great word of mouth with no money

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In one year, using $5,000 in prize money from America's Funniest Home Videos, Dave Lefkow and Justin Esch have grown Bacon Salt–the stuff that makes everything taste like bacon–into one of the hottest selling condiments. They did it largely through the power of word of mouth. Here's how: 1> Dave and Justin went online and…

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Case Studies December 22, 2008

How free water generated word of mouth

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…and shouldn't water be free anyways? The Sheraton Four Points hotel seems to think so. Chris Brogan tells us his story of staying at one while in Tempe, Arizona. He said the room was decent, with a comfortable bed and a hot shower. But what inspired him to blog about the experience? The free water….

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Case Studies December 19, 2008

Support your spontaneous word of mouth

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When you see people talking about you, run with it. Check out how Google did it: Not too long ago, one of the Gmail engineers broke out her vinyl cutter and made some Gmail m-velope stickers. Pretty soon, they were pasted to our desks, stuck on our laptops, and adorning the walls around the office….

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Case Studies December 18, 2008

Secrets that create word of mouth

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McDonald's is giving away free coffee to customers who know when to go and how to ask for it. The trick (at least in Chicago) is to go on Mondays and specifically ask for a free small coffee. The promotion isn't advertised and instead is being covered by local news sources. And because it's inside…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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