If your employees aren’t on board with your word of mouth story, you’re missing out on an army of loyal fans and great talkers. When Pepsi recently overhauled their image and their message, they focused on selling the concept to their employees first. They hosted internal webcasts sharing their marketing strategy, gave away T-shirts, and…
Archive by Author
Posts attributed to WordofMouth.org Editor are written by our staff. You can meet, learn more about, and contact them here.
Selling to employees first: A word of mouth lesson from Pepsi
Read More
Comments Off on Selling to employees first: A word of mouth lesson from Pepsi
Social Media Business Council Member Meeting 6
8/12 | Member Meeting & Unconference A morning discussion on a big issue; member-led unconferences; conversation with a special guest; private dinner following Agenda: August 12 – Member Meeting & Unconference, 8 AM – 5 PM, Dinner 7 – 9 PM Location: Millennium Hotel Minneapolis, 1313 Nicollet Ave. Full details: http://socialmedia.org/smbc6 Member meeting | August…
Read More
Comments Off on Social Media Business Council Member Meeting 6
BlogWell: How big brands use social media
Dell, Cisco, Wells Fargo, Intuit, Kaiser Permanente, Pepsi, and SAP share case studies on social media.
Read More
Comments Off on BlogWell: How big brands use social media
From the archives: Ringo, the WOM-based music recommendations engine
Back in 1994, MIT’s Media Lab created Ringo—an algorithm-based system designed to automate the process of “word-of-mouth” music recommendations. Here’s the overview of the project: Recent years have seen the explosive growth of the sheer volume of information. The number of books, movies, news, advertisements, and in particular on-line information, is staggering. The volume of…
Read More
Comments Off on From the archives: Ringo, the WOM-based music recommendations engine
Accommodate your talkers
A few months ago, Springwise shared the story of Elvine, a Swedish clothing brand offering a free place to stay for visiting “creators.” The room, called “Creators Inn,” is located in Gothenburg, Sweden and is complete with free wifi, a guest book, and a balcony with impressive views of the city. Foreign visitors are given priority, but…
Word of mouth research: WOM is the most influential factor in BtoB purchase decisions
Word of mouth is the most influential factor in BtoB purchase decisions, according to a 2006 Keller Fay. The study focused on US and UK executives and found that word of mouth has more than twice the influence of advertising, direct mail, or press coverage. Other findings include: 86% of executives say they recommend a brand…
Read More
Comments Off on Word of mouth research: WOM is the most influential factor in BtoB purchase decisions
Word of mouth from a group art project
To gear up for the Vancouver 2010 Winter Games, Molson Canada is creating an outdoor “mega-mural” using thousands of pictures submitted by their fans. Once the mural is complete, Molson promises to create a special message for Team Canada as they prep for the Games. While Molson is using a fairly sophisticated system to allow…
