We talk about word of mouth carriers a lot. It’s the type of stuff that’s exciting, easy to talk about, and carries your word of mouth message with it. For example, Motoped, a motorized mountain bike company, created a “Survival Bike.” It looks like the perfect post-apocalyptic getaway vehicle. It’s outfitted with stuff like a…
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WOM Tip #391: Show off your most extreme self
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WOM Tip #229: Don’t just make it right, make it better
At Powell’s Books, if a customer tries to buy a used book that’s out of stock, they’ll send them a new one for the same price. That way, instead of waiting for the book to come back in stock, the customer gets upgraded. This is how a small bookseller competes with someone like Amazon. When…
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Video: How Novartis pulls off word of mouth despite strict regulations
Word of mouth marketing is great because any company can do it regardless of size, budget, or industry. But when you work in pharmaceuticals, it can come with a few obstacles. According to Melissa Mackey, Associate Director of Digital Strategies at Novartis, those obstacles are FDA regulations and legal teams within the company. So to…
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WOM Tip #227: Find your “thing”
What’s your company’s “thing?” You know, the one thing that people think of when they talk about you. For example: “Oh, that’s the hotel with the teepees.” “They’re the barber shops that give you a beer.” “That’s the restaurant that serves a donut with everything.” For The Works, a diner in Ontario, their “thing” is…
Video: How Thomson Reuters earned new customers with great content
According to Casey Hall, Thomson Reuters Senior Marketer, a blog is not the place for product promotions and selling. It’s a place for sharing amazing content and earning loyal fans. How do they create amazing content? By bringing in subject matter experts to help. The problem: Not all of these experts were ready to do…
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