[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]
When you multiply your word of mouth, you can get more people talking for the same effort. A few ways you could do it:
1. Make it easier to tell more people
2. Get existing groups talking
3. Create network effects
1. Make it easier to tell more people
Get more sharing by helping your talkers tell more friends about you. Add more lines to your tell-a-friend forms, give extra samples for customers to share, and give out multiple coupons instead of just one. For every word of mouth tactic you try, ask yourself what you could add to help them tell more people.
2. Get existing groups talking
Quickly multiply your word of mouth by getting a community talking instead of just one person. Do it by targeting an existing group — think local clubs, PTA members, tech bloggers, etc. If you can get just a few members excited, you could earn a whole bunch of new talkers.
3. Create network effects
For the network effect, imagine buying an early fax machine. The more people that have one, the more useful yours is — so you talk about how great it is and encourage others to get one. Try building the network effect into your stuff. Think calling circles, buddy lists, team discounts, and other incentives for a customer to get friends using your stuff.
