How the hidden surprises create word of mouth

The hidden features, surprises, and humor are fantastic topics that help fans talk about your stuff. When Wolfram Alpha recently launched, a lot of the conversation wasn’t about the power of the “computational engine,” but rather, the hidden Easter eggs in the form of a few goofy responses the site gives you for certain queries.

For example, entering “how much wood would a woodchuck chuck if a woodchuck could chuck wood?” prompts the response, “a woodchuck would chuck all the wood he could chuck if a woodchuck could chuck wood.”

There are dozens of others, with lots of folks still sharing new ones they find.

The Lesson: It’s hard to talk about the serious stuff, but the hidden surprises are fun, simple topics that are easy to share.

Tags: Easter eggs, GasPedal, Wolfram Alpha, wom, word of mouth, word of mouth marketing