We’ve seen vending machines do a lot in the past couple of years. We’ve seen them give Canadians free beer, dispense salad and dinnerware, and even send messages of world peace.
But what if a vending machine was just a vending machine? What if a vending machine dispensed snacks in exchange for money? That was the concept behind an anti-stunt stunt by Taxi, a Canadian advertising agency.
They placed vending machines in public places and set up hidden cameras to watch people realize their vending machines don’t accept tweets as currency, dispense free swag, or signal a surprise marching band — they just sell chips and candy.
The agency’s regular machines still drew crowds of people. And they demonstrated a message from Taxi: You don’t need bigger, more complex stunts to get attention, you just need a little creativity.
