FILA’s golf shorts come with a small package of golf tees. They’re there to show off the fact that the shorts have a “tee pocket,” but more importantly, they put something shareable into their customers’ hands.
Photo from Reddit
That makes it much easier for someone out golfing with friends to talk about his shorts. Even the smallest swag has the power to start conversations that probably wouldn’t have happened otherwise.
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
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Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
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