You know that loyalty programs are great for word of mouth. You’ve heard about the legendary ones from Fiskar’s Fiskateers to Maker’s Mark Ambassadors, but you’re probably still thinking your business is too small, too boring, or too obscure to warrant a fan club. Guess what: It’s not.
Why? Because even A.1. Steak Sauce has one — and they’re decking out their fans with cool accessories, like belt buckles and necklaces that hide packages of the stuff. It’s a conversation starter that helps their fans talk about their sauce, makes them feel like a part of a group, and brings them closer to the brand. That’s huge (and it’s all for a condiment).
You can do it too. Laminate some business cards for members, put their names on a plaque in your store, send them samples of stuff before everyone else, or have a special event just for them.
Your fans will eat this stuff up, and they’ll tell their friends about it.
