Word of Mouth Geniuses of the Week

1. Blog Kindle
   "Kindle Photo of the Day"
   A group of fans of Amazon’s Kindle decide to show their favorite ebook reader some blog love by posting photos of “what it is like to live with a Kindle device.”  No word yet if they’ve tattooed themselves yet. (link)

2. Matt Rhodes, FreshNetworks blog
   "Product seeding and word of mouth – Faber on Facebook"
   UK publishing house Faber uses Facebook to give away books as a way of spreading WOM about its titles.(link)
   Faber’s Facebook profile

3. Hal Becker, 4Hoteliers
   "To Empower or Not to Empower?"
   A breakdown on what Ritz Carlton does through exceptional customer service to create word of mouth. (link)
4. Someone’s Mother, Serenity Now! Serenity Now!
   "Scented – Word of Mouth Monday"
   Bloggers love to write about the products they use and enjoy.  Here’s a great example. (link)
5. Greg Sterling, Screenwerk
     “OPA Local Sites Study”
     SEO expert Greg Sterling analyzes the data from a new OPA study that shows consumers place a high degree of confidence and trust in local media.  This amplifies and supports the message that WOM works best when it comes from a trustworthy source.(link)

Tags: word of mouth marketing genius empower hospitality seeding products hotels facebook local media