Word of Mouth Geniuses of the Week

1. Josh Klein, guest blogger on Drew’s Marketing Minute
   "Steve Carell on Bad Advertising"
   Josh contributes to Drew McLellan’s blog with an analogy from the movie "Anchorman". Better yet, he makes it work. An excellent look at what it takes to create a message that cuts through. (link)
2. Patrick Byers, The Responsible Marketing Blog
   "A Word of Mouth Campaign Worth Talking About"
   Patrick not only presents a good example of an unorthodox way of getting people talking about you, but he also simply explains why that can be so valuable. (link)
3. Michelle Lamar, Emerging Customer
   "Tools of the Trade: Top 10 Tools for Social Media"
   OK, so Michelle mentions our blog in her list — but even if she hadn’t, we’d still include this list of resources. There are enough cool references in here that it’s good for newbies and advanced users alike. (link)
4. Jackie Huba, Church of the Customer
   "Apologize or not?"
   Jackie analyzes J. Crew’s pre-emptive apology, and proves that companies that show a little humility and respect can earn a lot of trust and loyalty. (link)
5. Brian Stelter, New York Times Technology
   "Griping Online? Comcast Hears and Talks Back"
   When the New York Times points out how a company with a reputation for poor customer service is turning things around, then they’re reporting about something we can all learn from. Congratulations @comcastcares! (link)

Tags: anchorman, carell, Comcast, comcastcares, j crew, marketing, New York Times, references, reputation, social media, word of mouth