Tag Archives: marketing
Blog March 6, 2013

What type of content should my company produce?

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This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. “What type of content should my company be producing?” This seems…

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Blog May 1, 2012

9 big ideas from “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or…

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Case Studies December 19, 2008

Support your spontaneous word of mouth

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When you see people talking about you, run with it. Check out how Google did it: Not too long ago, one of the Gmail engineers broke out her vinyl cutter and made some Gmail m-velope stickers. Pretty soon, they were pasted to our desks, stuck on our laptops, and adorning the walls around the office….

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Case Studies December 18, 2008

Secrets that create word of mouth

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McDonald's is giving away free coffee to customers who know when to go and how to ask for it. The trick (at least in Chicago) is to go on Mondays and specifically ask for a free small coffee. The promotion isn't advertised and instead is being covered by local news sources. And because it's inside…

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Genius of the Week August 11, 2008

Word of Mouth Geniuses of the Week

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Josh Klein, guest blogger on Drew’s Marketing Minute"Steve Carell on Bad Advertising"Josh contributes to Drew McLellan’s blog with an analogy from the movie "Anchorman". Better yet, he makes it work. An excellent look at what it takes to create a message that cuts through. (link) Patrick Byers, The Responsible Marketing Blog"A Word of Mouth Campaign…

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Genius of the Week July 28, 2008

Word of Mouth Geniuses of the Week

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Mitch Joel, Six Pixels of Separation"The Secrets of Self-Promotion — Courtesy of Wired Magazine"     Mitch looks at a Wired Magazine piece as a precursor to the inevitable: why word of mouth will become all the rage (that is, if it’s not already there, judging by the success of the subject in the piece). (link)…

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Guest Genius July 22, 2008

Guest Genius: Jory Des Jardins

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Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius:Jory Des JardinsCo-Founder and President, Strategic Alliances of BlogHer, Inc. WOMEN BLOGGERS: WHOM DO WE TRUST?  Since 2005, when my organization, BlogHer, held…

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Genius of the Week July 21, 2008

Word of Mouth Geniuses of the Week

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Nintendo, as reported by Mack Collier, The Viral Garden"Case Study: Dooce’s Nintendo Wii Giveaway"     Transparency is key in a word of mouth campaign, and Mack talks about how Heather Armstrong did it right. He also points out out Nintendo hit a home run. (link) Sean Moffitt, Buzz Canuck & Patrick Thoburn, Matchstick"7 Questions with…

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Featured Downloads
Blog May 10, 2013

Three Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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Blog June 29, 2012

The Talker Profile Worksheet

By WordofMouth.org Editor

Use this worksheet to help you focus on the motivations and influencers of a single group of talkers.

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