Learn word of mouth marketing in one thrilling day

The Word of Mouth Crash Course features 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day. It’s going to blow your mind.

You’ll learn essential word of mouth skills in classes like how to create buzzworthy topics, how to get great reviews, how to create a fan community, and how to measure it all. You’ll leave with a notebook full of practical, hands-on techniques to get started, earn love from customers, and create amazing word of mouth.

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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