A healthy community is one of the best ways to create sustainable, long-lasting word of mouth you can build on. Here are a few tips to help make yours better: 1> Create focused communities 2> Offer training and certifications 3> Reward participation 1> Create focused communities People tend to organize themselves around specific ideas or…
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newsletter
July 21, 2009
Issue #141: 3 ways to get fresh word of mouth ideas
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth requires a steady stream of fresh ideas, surprises, and things that get your…
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July 14, 2009
Issue #140: 3 tips to better word of mouth for your event
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Events have naturally exciting elements: Travel, meeting new people, and seeing live performances or presentations. That said,…
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July 7, 2009
Issue #139: Word of mouth for old stuff
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth can work just as well for classic brands and products as it does for…
newsletter
June 30, 2009
Issue #138: Word of mouth for tough topics
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Disease, war, famine, political issues — they’re all serious, difficult topics to bring up. But that doesn’t…
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June 23, 2009
Issue #137: Word of mouth for tourism
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tourist destinations have an inherent word of mouth advantage in that everyone that visits has a camera…
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June 16, 2009
Issue #136: Word of mouth for expensive things
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People love to talk about expensive, high-end stuff as much as they do regular, everyday affordable goods….
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June 9, 2009
Issue #135: Word of mouth for trade show exhibitors
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Trade shows are unique opportunities where you’re given just a few minutes with a lot of strangers…
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