[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, Social Media Explorer Jason Falls shares his tips on creating and promoting your blog: 1> Forget the rules 2>…
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November 24, 2009
3-Minute WOM Lesson: How to create and promote your blog
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newsletter, Will It Blend
November 17, 2009
3-Minute WOM Lesson: Lessons from Will It Blend?
In this issue Blendtec’s VP of Marketing and Sales, George Wright, shares his tips on creating content people love to share: 1> Think integrity and honesty 2> Think objectives first, tactics second 3> Think of what you love to share 4> Listen to George’s live Supergenius preview You can see George — as well as…
newsletter
November 10, 2009
3-Minute WOM Lesson: How to create a fan community
In this issue, Brains on Fire’s Firestarter, Spike Jones, shares his three tips on creating a fan community: 1> Find the passion conversation 2> Create a barrier to entry 3> Establish a powerful identity 4> Listen to Spike’s live Supergenius preview You can see Spike — as well as 30 other brilliant word of mouth…
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November 3, 2009
3-Minute WOM Lesson: How to create offline word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, Zoocasa’s Head of Magic, Saul Colt, shares his three tips on creating offline word…
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October 27, 2009
3-Minute WOM Lesson: How to create word of mouth by connecting your customers
In this issue, Kira Wampler, Intuit’s Word of Mouth and Social Marketing Leader, Small Business Division, offers her three tips on creating WOM by connecting customers: 1> Focus on what your customers care about 2> Find ways to get everyone involved 3> Forget the marketing speech 4> Listen to Kira’s live Supergenius preview You can…
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October 20, 2009
3-Minute WOM Lesson: How to respond to customer feedback
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, Converseon’s Lindsay Lebresco shares her tips on how to respond to customer feedback, posts,…
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October 13, 2009
3-Minute WOM Lesson: The fundamentals of a great WOM topic
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A great topic isn’t a slogan or a generic brand message — it’s something simple that spreads…
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newsletter
October 6, 2009
3-Minute WOM Lesson: 3 steps to creating sustainable word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best word of mouth is something that grows over time, built on bigger and better tools…
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