In a world where products and services are available in a hundred variations, beloved companies get a disproportionate piece of the pie because of how they treat their employees and customers.
Beloved companies blend commerce with their humanity.
They blend their personal lives with their business lives. They make decisions that are congruent with honoring the person on the other side of the transaction.
Beloved companies know the fleeting moments of any exchange with a customer are also the moments that demonstrate how they value the customer contact.
The actions that come from your decisions will always indicate what you value.
What is your intent? What is your motivation? How aware is the company that each action reflects back on the company?
What is the story that the collective decisions of your organization are telling your customers, employees, and the marketplace?
Beloved companies know the answers to these questions. Do you?