If you want to use tech for word of mouth marketing, you have to have a better reason than, “because it’s shiny and new,” or “everyone else is doing it.” To get people to talk about you, the tech you use has to add value to your message.

Here’s why: QR codes are notorious for getting randomly thrown into a campaign and, as a result, they get little to no engagement. But one tattoo parlor in Istanbul found a great way to make this tech tool relevant to their message and worth talking about.

To get job applications for a tattoo artist with a steady hand, Berrge Tattoo challenged people to fill in the tiny blocks of a QR code with a pen on their print ad. If the code is filled in correctly, scanning it will send them to the site where they could apply for the job.

Berrge Tattoo in Instanbul starts word of mouth with their clever use of a QR code for a job application.

Berrge Tattoo in Instanbul starts word of mouth with their clever use of a QR code for a job application.

Photo from Ads of the World 

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