Video: Rackspace’s Rob La Gesse on how to inspire word of mouth with customer service

Great customer service always starts a conversation. When you thrill customers with an incredible customer experience and a genuine dedication to their needs, they’re bound to tell all of their friends.

The best part is — anyone can do it. Businesses both big and small have the opportunity to impress customers with every interaction — even after the sale is made.

In the video below, Rackspace’s Director of Social Media and customer care enthusiast, Rob La Gesse, teaches a class on how to earn trust and generate referrals through amazing service. He shares a bunch of word of mouth stories from his experience in customer service and gives tips on how to delight your customers.

The video was from our Word of Mouth Crash Course conference in May, and in it Rob covers:

  • How to create memorable experiences by personally getting to know customers
  • How to humanize customers and make them your friends
  • How to get employees and executives on board with great customer service

Check it out:

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