At Walgreens, internal social programs are making it easier than ever for their employees to connect with one another and the business. But to do it, Walgreens had to have a community management strategy to help everyone get the most out of their online communities — and, even more difficult, make a solid business case.
In his presentation at SocialMedia.org‘s BlogWell conference in New York, Chris Catania shares some of the challenges he faces as Walgreens’ Corporate Online Community Manager, and what his team is doing to solve them.
In Chris’ presentation, you’ll also learn:
- How to prepare for an online community rollout
- The best way to make the case for internal social programs
- What Big Foot has to do with Walgreens’ loss prevention strategies