Video: How Citrix has evolved into a social business

Companies of any size can become a social business by leveraging the value of social media throughout all parts of the company –- taking social media much further than just promoting content to fans online. Citrix started its journey to becoming a social business by launching online customer support through social media. Excellent customer service makes people happy, and you can meet them where they are to solve their problems and hear their authentic feedback about your products or services.

In his presentation at SocialMedia.org’s BlogWell conference, Justin Levy, Senior Social Communications Manager at Citrix, explains how Citrix has used social media to transform its entire business. Companies of any size can learn from his examples. You’ll find people who like to talk about you online, and they’ll feel connected to your company when you join the conversation.

In this presentation, you’ll also learn:

  • How to empower your employees to be great talkers
  • Why a social incident plan can help you decide when to pause your social media activity
  • How to make sure your social media objectives align with your business objectives

Citrix: Evolving from Social Media to Social Business — presented by Justin Levy from SocialMedia.org on Vimeo.

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