Tag Archives: Zappos

WOM Tip #344: Your best talkers might be having the worst day

Everyone knows that traveling during the holidays is terrible. During the day before Thanksgiving, Zappos showed up at one of the worst places to be: baggage claim at an airport. But instead of using the advertising space on the baggage carousel as a billboard, they made it into a Wheel-of-Fortune game. If your bag landed…

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4 qualities of great word of mouth marketers

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is people-driven. Cool technology, exciting announcements, and one-off campaigns may spark conversations, but it’s people who keep them going. People, not…

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How to create long-term word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth works best when you’re focused on long-term, sustainable strategies that keep people talking over the long haul. Here are four ways to do…

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The ingredients of a buzzworthy company

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Building a buzzworthy company is a word of mouth marketer’s ultimate goal. When you bake it into your brand and get everyone in the company…

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8 word of mouth case studies from big brands

Continuing with our big brand word of mouth week, check out a few of our favorite videos of big brand marketers sharing case studies on how they’re earning fans, thrilling customers, winning over critics, and measuring it all: 1. How Zappos delivers happiness $1 billion in sales and an army of loyal fans — and…

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6 ways big brands are earning word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth isn’t just something for quirky small businesses, hot startups, or solo entrepreneurs. Some of the biggest and most legendary brands in the…

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5 keys to delivering customer service that starts word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Customer service is a huge word of mouth opportunity. But so many businesses still see it as a burden — as that annoying thing customers…

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6 tips from Tony Hsieh on how Zappos delivers happiness

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Zappos has earned fantastic word of mouth by delivering incredible customer service. They’ve got an amazing 365-day return policy, they send customers flowers, and in…

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