Tag Archives: secret
Blog, WOM Tips May 25, 2015

WOM Tip #201: Mystery gives you an edge in word of mouth

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In the luxury world, you can only go so far to beat your competitors in having the best design, the highest quality materials, and the latest technology. At some point, it becomes harder to differentiate what makes your best-of-the-best different from every other best-of-the-best product out there. So how do you get people to talk…

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Blog October 15, 2013

When design meets word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Great design isn’t just about making things pretty — it can transform ordinary things into something useful, meaningful, and interesting. It can also inspire…

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Blog, newsletter June 4, 2013

4 word of mouth lessons from Tough Mudder

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] With almost no traditional advertising, Tough Mudder, a traveling 12-mile extreme obstacle course, has grown from 20,000 participants in 2010 to 460,000 in 2012….

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Case Studies December 18, 2008

Secrets that create word of mouth

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McDonald's is giving away free coffee to customers who know when to go and how to ask for it. The trick (at least in Chicago) is to go on Mondays and specifically ask for a free small coffee. The promotion isn't advertised and instead is being covered by local news sources. And because it's inside…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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