Tag Archives: Nike

3 simple ways to make what you’re already doing remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing doesn’t always require an overhaul. Sometimes it’s just small tweaks to what you’re already doing that turn a regular company…

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Word of Mouth Tip #144: Price can be a great reason to talk

A great word of mouth topic can come in any form. It just needs to be simple, portable, and repeatable. It doesn’t have to be: About your product Carefully crafted A marketing message In fact, it’s usually best if it’s none of the above. Nike, for example, has started a whole bunch of conversations over…

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Word of Mouth Tip #94: Leak it to your fans first

When you’re releasing something new to the world, give it a word of mouth boost by leaking it to your fans first. When it’s new, fresh, and unseen, it’s naturally remarkable. People can’t help but show their friends. But as soon as it’s on every store shelf and featured in every primetime commercial, there’s nothing new…

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