Tag Archives: donation

3 times to give stuff away and earn word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves free stuff. But there are more clever ways to give your customers freebies than just handing out coupons or swag. Here are…

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3 ways to let your customers be the heroes

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Showing customer love is about more than customer service or a sale disguised as an appreciation day. The companies that earn their customers’ respect…

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How cause marketing can be smart marketing

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their…

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3 examples of remarkable corporate responsibility

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The businesses with raving fans are usually nice businesses — ones that use their success to give back to their community. But you can…

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How to spread word of mouth by doing the right thing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Here’s the fantastic thing about word of mouth: The good guys win. The companies who earn our respect and recognition — the ones we…

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3 ways to be buzzworthy on a budget

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] One of the greatest things about word of mouth is that it doesn’t take a lot of money to make impressions and start conversations….

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WOM Tip #207: It’s not about you, it’s about them

Most charity fundraisers aren’t all that exciting. But Pledgeit, a UK-based charity, takes fundraising beyond the 5K and asks you to come up with your own drive. They let you set up a challenge for a friend and pledge that if they complete it, you’ll donate money to Leukaemia & Lymphoma Research. Some call out…

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WOM Tip #148: Invite your fans to help make your everyday processes more interesting

A lot of companies give money to charities — it’s nice, but not all that unique. But what if you could make your usual corporate giving into something worth talking about? The fact that American Express donates money every year is great, but not necessarily remarkable — it’s the fact that they bring their customers…

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