[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you’ve ever hosted a booth at a conference, you know it can be hard to stand out in a sea full of companies…
Tag Archives: conferences
How Airborne Mobile got an entire conference talking about them for $1
A couple of years ago, I wrote a book—a really great one, I must admit immodestly—about the power of the element of Surprise. In it, I praised the uber-effectiveness and efficiency of Word of Mouth Marketing, and the ying-yang relationship it has with Surprise. “Despite its influence,” I wrote, “WOM is not self-starter. It needs a…
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From the book: BtoB word of mouth — you’re already doing it (and so are your customers)
This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. You’re already doing it Most BtoB marketers who are struggling to figure out how word of mouth can work for…
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