Other News

Join us in Dallas for BlogWell: How Big Brands Use Social Media on Jan. 24

Hear social media leaders from brands like Texas Instruments, Shell, AT&T, Coldwell Banker Real Estate, AMD, and United share 8 great case studies on corporate social media at BlogWell. This event is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned and providing practical, how-to…

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Create your social media policy with the help of the newly updated Disclosure Best Practices Toolkit

A strong social media policy will help protect your brand. It isn’t something you add in later – all great social media programs have a strong ethics policy at their foundation. And now thanks to a lot of hard work and collaboration from the members of SocialMedia.org, creating yours will be much easier. That’s because today…

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BlogWell New York to feature social media case studies from Scholastic, GE, H&R Block, Walmart, and more

We’re bringing our series BlogWell: How Big Brands Use Social Media to the Big Apple on March 29. The afternoon will feature practical, how-to case studies from 8 great brands, including Scholastic, GE, H&R Block, Walmart, and more. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies…

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Passionate about social media in business? We’ve got a job for you.

Here at GasPedal, we’re looking to hire a few smart, talented, and friendly people to help us in our mission of teaching businesses everywhere that honest, ethical customer love is the most powerful kind of marketing. We’re helping companies learn to listen, to obsess over customer experience, to treat people like people, to value values,…

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Check out our new newsletter: SocialMedia.org’s Big List

Big news! We just launched a great new newsletter: SocialMedia.org’s Big List: Big Brands Doing Big Things in Social Media. We think you’ll love it. We’re focused on the amazing work smart people are doing in word of mouth and social media. Each week we’ll feature lots of links, smart people, and ideas you can use….

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Announcing BlogWell: How Big Brands Use Social Media in Cincinnati, April 7

Our next BlogWell event is coming up April 7 in Cincinnati, hosted by Duke Energy. We’ll feature practical, how-to social media case studies from eight big brands, including Dell, Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, and Procter & Gamble. BlogWell is one idea-filled afternoon focused on social media at big brands. There are no…

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We’re opening up an Austin office

Exciting news from all of us at GasPedal and the Social Media Business Council: We’re opening an Austin office! Full details over on Andy’s blog: Click here

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Share Andy Nulman’s amazing manifesto with a friend and win one of 10 signed copies of his new book

Next up in our Word of Mouth Book Club series is Andy Nulman’s Pow! Right Between the Eyes: Profiting from the Power of Surprise. Andy is a brilliant marketer, entrepreneur, and sole owner of the title, “Prince of Pow!” His book is an eye-opening look at the power and potential of surprise marketing. We’re sharing…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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