This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog.

Take action to make “believing” a core competency in your organization and culture.

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Do Your Employees Feel Trusted? — The Container Store is a privately held company. Over 3,300 employees work in 47 and every single one of them knows the company’s detailed financials.

Are You Hiring Partners or Filling Positions? — At Chick-fil-A, they decide to grow their company by believing in the integrity, ability and values of store operators and employees.

You will increase your prosperity by deciding to believe in your customers and your people.

The decision to believe is core to beloved companies. Having this ability is the foundation for building the kind of company that employees love and customers want to be associated with.

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About Jeanne Bliss

As “Chief Customer Officer” for Lands’ End, Mazda, Coldwell Banker, Allstate, and Microsoft, Jeanne got “customer” on the strategic agenda, earned 98% loyalty rates, and changed experiences across 50,000-person operations. Jeanne now runs CustomerBliss to create an actionable path for profitability and business growth -- through earning customer and employee raves. Her best-selling books are Chief Customer Officer and I Love You More than My Dog: Five Decisions that Drive

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