This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” 1. It happens to everyone, so plan for it Every company — in every industry — faces negative word of mouth. Even the most…
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Getting great reviews is easier than you think
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” You can’t get awesome reviews without being awesome First and foremost, you need to be a great business that sells something fantastic. No amount…
The 5 Fastest Ways to Get More Referrals for Your Small Business
This is a guest post from Andy Sernovitz — WordofMouth.org and SocialMedia.org CEO and author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Most small businesses will tell you their new customers come through word of mouth, but very few can tell you how those referrals happen or where they come from….
Trust is earned when things go wrong
Radio show This American Life discovered that one of its most popular episodes ever was full of fabrications. It was downloaded 888,000 times. Most newspapers might have buried a 2-sentence correction somewhere, and most TV and radio stations would have done nothing. What did TAL do? They pulled the show. Then they devoted an entire…
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