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Blog, Videos October 25, 2013

Video: 3 questions Coca-Cola asks before sharing content

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A huge company with a lot of history like Coca-Cola has tons of stories to tell — some are remarkable and some — not so much. According to Ashley Callahan, their Manager of Digital Communications and Social Media, to keep Coke’s content compelling for their social content hub, Coca-Cola Journey, they ask a series of…

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Blog October 24, 2013

Examining why ideas spread

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This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Adam Pedowitz, a big-brained colleague of mine, recently pointed me…

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Blog October 23, 2013

The difference between an “everyday” company and a “beloved” company

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This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The decisions we make tell a story to customers, employees, and the marketplace about how much we’re thinking about…

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Blog, newsletter October 22, 2013

How to show your customers you care about their feedback

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People appreciate knowing they’ve been heard. That’s why companies who take their customers’ feedback to heart are the ones who earn loyal customers and…

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Blog, WOM Tips October 21, 2013

WOM Tip #222: Personalization doesn’t have to be complicated

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Thoughtful personalization makes your customers feel special — and when they feel special, they tell someone about it. But unfortunately, you might not have the bandwidth or resources to make something unique for each of your customers. The good news is that you don’t have to over think some easy personal touches. For example, Morton’s…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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