[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is personal. We tell our friends and family about a new book we’re reading, we talk to our co-workers about the…
Recent News Subscribe
Categories:
WOM Tip #321: Hide fun stuff for customers to find
A 404 error page can be a frustrating place to land when you find a broken link or a missing page on a company’s site. But if that page makes you smile, maybe it’s not so frustrating after all. Maybe it’s something you would tell a friend about. That’s why some companies have chosen to…
Read More
Comments Off on WOM Tip #321: Hide fun stuff for customers to find
Video: How Hilton Worldwide is helping employees become proactive advocates
“Where should I eat in LA?” “I’ve got a long layover in London, any suggestions?” These were the typical tweets — and word of mouth opportunities — Hilton Worldwide was seeing every day. That’s why they created Hilton Suggests, an internal advocacy program made to respond to these questions with helpful tips (and earn fans…
How the process adds (mega) value to the product
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Despite the fact that I convinced myself and countless others that I was “all art-ed…
Read More
Comments Off on How the process adds (mega) value to the product
