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Blog, Videos April 4, 2014

Video: How AT&T helps their employees become social advocates

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Did you know that 77 percent of people are more likely to buy a product if they hear about it from someone they trust? With the potential to have over 80,000 employees active in their social media program, that’s a lot of people who can spread the word about AT&T. The problem: Only about eight…

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Blog April 3, 2014

Viral 2.0

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This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. There’s a lot of excitement around viral. But it’s time to move…

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Blog April 2, 2014

Customer service case study from Jeff the cabbie

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This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. From on outset, I knew this was going to be a different sort of cab ride. I walked out of the hotel and just like…

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Blog, newsletter April 1, 2014

3 digital designs that earn word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We don’t always share techie examples of word of mouth marketing, because word of mouth shouldn’t rely on digital or social media to work….

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Blog, WOM Tips March 31, 2014

WOM Tip #441: Make your packaging your word of mouth story

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Sony sells their waterproof Walkman headphones submersed in a water bottle. With one glance, you can immediately tell what makes their product remarkable. They don’t need clever copy or flashy design — they just put their headphones in a water bottle in a vending machine. Photo from The Dieline. The best word of mouth stories…

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Blog, Slides March 28, 2014

Why a fantastic customer experience matters

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Forrester VP and Practice Leader Moira Dorsey and customer experience expert and author Kerry Bodine explain that we’ve entered the “Age of Customer Experience.” Unlike years past, companies need to focus on their customers more than any other part of their business to succeed. They share how companies like USAA, Apple, and Southwest Airlines save…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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