Some word of mouth topics are harder to spread than others. For example, the issue of hunger in Rhode Island is a difficult one for many people to comprehend. So to make their message more tangible, one food bank created empty cans branded as “Nothing.” Photo from Nail. The cans of “Nothing” were designed a…
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WOM Tip #378: Make a physical reminder for word of mouth
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It’s a small (and strange) world after all, brands
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. How much control does a company really have over their brand?…
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Skills that drive culture change for the customer
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. There are skill sets specific to driving culture change that need to be present when doing this customer experience…
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WOM Tip #457: Turn problem solving into a word of mouth opportunity
Feedly, an RSS feed reader, dedicated the first ten days of March to fixing ten bugs in their system. They called it “Fix It March: 10 bugs in 10 days,” and blogged about eh experience along the way. Photo from Feedly. Feedly is probably already tackling issues and improving their product every day, not just…
