Recent News

The surefire steps for dealing with a pissed-off customer

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. “The customer is always right.” You’ve probably heard this before. But while this is a simple solution to…

Read More Comments Off on The surefire steps for dealing with a pissed-off customer

3 ways to make people feel special and get them to talk about you

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] When someone makes you feel important or special, it’s human nature to tell people about it. But there are more ways to do that…

Read More Comments Off on 3 ways to make people feel special and get them to talk about you

3 word of mouth tips for earning more referrals

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Every business owner hopes for that magical moment when a customer not only speaks well of their company, but also tells someone, “No really,…

Read More 1 Comment

Who shouldn’t you serve?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot…

Read More Comments Off on Who shouldn’t you serve?

3 types of talkers you should actively reach out to

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Most of the time, your talkers will come from the everyday actions you take to be a great business — they recommend their friends…

Read More Comments Off on 3 types of talkers you should actively reach out to

Follow these 10 rules and make your customers love you

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. If you run a professional services firm, these are 10 rules…

Read More Comments Off on Follow these 10 rules and make your customers love you
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More