[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Email is still one of the most effective word of mouth marketing tools you have. Yet so many marketers take for granted that they…
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WOM Tip #208: Even small swag can make a difference
FILA’s golf shorts come with a small package of golf tees. They’re there to show off the fact that the shorts have a “tee pocket,” but more importantly, they put something shareable into their customers’ hands. That makes it much easier for someone out golfing with friends to talk about his shorts. Even the smallest…
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Use word of mouth to score your next job
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Word of mouth sells products and services every day. In fact, 67% of consumers say that word of mouth is the #1 influencer of…
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Is your company humble when it fumbles?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The delivery of products and services — and in many cases, the creation of them — is a…
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