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WOM Tip #210: Make something beautiful

The neighborhood near where John James Audubon (the artist known for his illustrations of birds) is buried is becoming an art gallery. The National Audubon Society is working with local artists and landlords to transform ugly roll-down gates in front of shops into murals of birds. Audubon Murals from Audubon Magazine on Vimeo. The grafittied…

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Video: How CME Group earns more word of mouth for their Global Financial Leadership Conference

When CME Group saw that almost all of their industry’s conferences were looking the same, they created one people would want to talk about: an invitation-only, TED-style event with big-name speakers like Hillary Clinton, Richard Branson, and George W. Bush. To get more people talking about their Global Financial Leadership Conference, they needed more than…

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Is there a recipe for creating trust?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math:…

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Your brand and the amazing Spider-Man

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. I went to the Montreal ComicCon this year and it was…

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Word of mouth for 3 things no one wants to talk about

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There are some things people just don’t like talking about — gross things, necessary things, boring things. They might not be the best conversation…

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WOM Tip #226: Pride is buzzworthy

Everyone’s excited about Google Fiber coming to Austin. But it’s a conversation that’s waned as the company continues to build the infrastructure in town. To keep it going, Google reached out to their supporters by sending them a T-shirt designed by a local Austin artist. The art represents some of the coolest aspects of the…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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