This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Disney is the most wonderful place on earth, right? Or, is…
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What Disney can (still) teach you about getting the best out of people
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Storytelling, storytelling, and more storytelling
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Seems like every marketing book, blog, and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree…
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WOM Tip #124: You don’t need a stunt to pull off word of mouth
We’ve seen vending machines do a lot in the past couple of years. We’ve seen them give Canadians free beer, dispense salad and dinnerware, and even send messages of world peace. But what if a vending machine was just a vending machine? What if a vending machine dispensed snacks in exchange for money? That was…
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Older customers are better than newer customers
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. Everyone knows you make more money selling more to existing customers than…
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