Some companies are afraid of asking their customers to share content with them: What about the legal requirements for using their photos in marketing? What if no one wants to participate? Or worse, what if it’s just no good? According to Lulu Gephart, REI’s Manager of Social and Earned Media, user-generated content is nothing to…
Recent News Subscribe
Categories:
Video: How REI earns advocates with user-generated content
Read More
Comments Off on Video: How REI earns advocates with user-generated content
Five actions worth repeating: The apology peace process
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Companies that are beloved don’t take apologizing as admitting defeat. It’s part of the journey toward becoming a…
Read More
Comments Off on Five actions worth repeating: The apology peace process
The frills bring the thrills
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. During the Jewish Holidays this year, the two words I heard most often (other than…
Read More
Comments Off on The frills bring the thrills
WOM Tip #478: Own your mistakes to make the solution that much better
When most companies screw something up, they want to fix the problem so fast you forget it ever happened — which is great. But sometimes, owning up to the problem can be just as remarkable as making it right. For example, before Hootsuite, a social media management tool, updated their dashboard design, people hated it….
Read More
Comments Off on WOM Tip #478: Own your mistakes to make the solution that much better
