The word “best” gets thrown around a lot. Everyone likes to claim it, but it’s not always easy to prove. Why do the Allstars, a cover band in the Netherlands, say they’re the “world’s best cover band?” Because they can fool Shazam, the app you can use to identify songs and artists solely from the…
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The ingredients of WOW!
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When was the last time you raved about a business? Was it because their product was so notably superior? Or was it because something…
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Is there such a thing as too much community management?
This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. If you’ve engaged with me on Twitter, you know I am big on replying. I’m on there as…
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WOM Tip #244: More generous is more remarkable
Lots of companies give you gifts to pass on to your friends. In exchange for your referral, your friend might get a discount, a gift card, a free appetizer, whatever. But if you refer a friend to Evernote, they’ll give your friend one year of Evernote Premium for free. A whole year? That’s pretty cool…
