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Blog, WOM Tips March 16, 2015

WOM Tip #431: People talk about companies that treat their employees well

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It’s a sad fact that not everyone expects retail employees to like their jobs. People say stuff like, “Well that’s working in retail for you.” So when people actually love their jobs in these industries, it’s something to talk about. And the word of mouth doesn’t just come from happy employees — outsiders take notice…

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Blog, Videos March 13, 2015

Video: How to share the right content to influence your customers

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According to LinkedIn Director of Data Science and Data Engineering Lutz Finger, the way people see influence is usually wrong. Some marketers wait for that one magic influencer to take their message and help it “go viral.” But, Lutz says, virality is constant and doesn’t decide to become more viral over time. Instead, he says…

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Blog March 12, 2015

The power to smile in a digital world

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This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. What does true customer service look like? Marketing is edging ever-closer to…

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Blog March 11, 2015

Become a fan of your fans

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This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Yep. That pretty much sums it up. Unless…

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Blog, newsletter March 10, 2015

3 word of mouth lessons from short shorts

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Chubbies is a clothing retailer for men that sells the brightly colored short shorts you’d see dudes wearing at frat parties, on boats, and…

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Blog, WOM Tips March 9, 2015

WOM Tip #386: Everyone loves a hidden gem

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You know that feeling you get when you discover some cool new restaurant? Or when you tell your friends about a shop they’ve never heard of? That feeling is a huge word of mouth motivator. People love to look cool and adventurous in front of their friends. So they love being the first to tell…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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