This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. It’s no secret that the companies I advise at VaynerMedia have a lot of resources. Probably a lot…
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How small businesses can compete with Fortune 500s
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Find your brand expression
This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Marketing is a game of differentiation. Some might (fairly) argue that a…
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WOM Tip #476: Some of the best sharing tools are the low-budget ones
To promote their movie, Unfinished Business, Twentieth Century Fox photoshopped the movie’s celebrities, Vince Vaughn and Dave Franco, into cheesy office stock photos. Big blockbuster movies have some of the most outlandish marketing budgets of all time. So why does this relatively low-budget marketing stick out? It’s funny, the photos are free to download and…
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Video: How Autodesk earned back the community they lost to Facebook
In the past, Autodesk relied heavily on Facebook to make connections with their customers. So when the platform changed its policies, their ability to reach customers plummeted. To build back relationships with their customers and create a sense of belonging to the brand, Autodesk had to reboot their community strategy. In his presentation at SocialMedia.org’s…
Does being good make you invisible?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I hope you’re not good. Good is fine. Acceptable. Meets my expectations. Good is boring. In fact, for most of us — it’s invisible….
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