This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Trust the locals Tony Saucier is the Director of Social Media…
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WOM Tip #486: Tell everyone your above-and-beyond customer service stories
When an Uber driver named Dahir brought a passenger from the airport to his car parked at a friend’s house, the passenger realized that his car’s battery had died. So Dahir drove the passenger to a store to get jumper cables and helped him jump start his car battery at no extra charge. Every company…
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Video: How Microsoft tells their customers’ stories on Instagram
Everyone knows that Instagram is all about visuals. So it’s a tough market for tech brands like Microsoft to compete in an industry flooded with beautiful products. Even more difficult: showing off the stuff you can’t always see, like software solutions and BtoB service. But, as their Senior Marketing and Communications Manager, Rob Wolf, explains,…
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Why you shouldn’t charge for your best work
This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. I’m all about putting out content, becoming a media company, and providing value to your customer. By giving…
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Create a love affair with your customers
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Satisfaction is nice. Loyalty is good. Repeat business is dandy. But none of that is love. And if you really want to get and…
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