Word of Mouth Tip #84: Do something silly

Jones Soda Holiday Pack flavor testSome of the best word of mouth is the result of a willingness to do something goofy, funky, or just plain weird.

Selling a strange and unrelated product, celebrating a little-known holiday, or hosting a fun contest are a few examples of silly and inexpensive things that people love to tell their friends about.

How a word of mouth marketing supergenius does it:

How does Broccoli Casserole, Smoked Salmon Pate, or Brussels Sprout with Prosciutto — as soda flavors — sound?

Each year Jones Soda releases a goofy holiday pack around Christmas made up of some disgusting sounding (and, as the picture from a trial at one holiday party reveals, disgusting tasting) flavors.

Why? Because it’s a silly, goofy thing that everyone loves to talk about and try out with groups of friends.

Photo thanks: TravOC, found on Flickr.

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