Some of the best word of mouth is the result of a willingness to do something goofy, funky, or just plain weird.
Selling a strange and unrelated product, celebrating a little-known holiday, or hosting a fun contest are a few examples of silly and inexpensive things that people love to tell their friends about.
How a word of mouth marketing supergenius does it:
How does Broccoli Casserole, Smoked Salmon Pate, or Brussels Sprout with Prosciutto — as soda flavors — sound?
Each year Jones Soda releases a goofy holiday pack around Christmas made up of some disgusting sounding (and, as the picture from a trial at one holiday party reveals, disgusting tasting) flavors.
Why? Because it’s a silly, goofy thing that everyone loves to talk about and try out with groups of friends.
Photo thanks: TravOC, found on Flickr.
