Influential talkers like celebrities can give you a significant word of mouth boost. Jimmy Kimmel introduced us to Rebecca Black, PETA has long used celebrities to promote their cause, and Oprah’s list of “Favorite Things” is legendary for popularizing products.
But celebrities can be very difficult to reach. So difficult, you’re typically better off focusing on the “everyday celebrities” your customers seek for advice (the PTA moms, the cab drivers, and the niche bloggers).
But if you’re going to try it, think like Movember’s Brushes with Fame award. (Movember is that incredible cause that raised $105 million for men’s health in 30 days.)
For Brushes with Fame, Movember recognizes the “Mo Bro” daring enough to approach a celebrity, tell them about the Movember cause, and snap a picture to prove it.
This year they had more than 150 submissions. That’s a bunch of powerful talkers who learned about Movember (and a whole lot of fun conversations for Movember’s talkers).
