WOM Tip #479: Bold is better

Doing something bold is risky. It makes you vulnerable, and it can get personal — but it also gets noticed. Average marketing is safe, easy, and often ignored.

Average is emailing your boss a resignation letter. Bold is writing it in icing on a cake you made for the whole office.

That’s what one man did when he quit his job at an airport to run his own bakery and become “Mr. Cake.”

It was risky, but that bold move got his new business tons of media attention and fan mail from people inspired by his story. It even won Mr. Cake a Smarta Marketing Award for Best Use of Marketing.

Tags: , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More